THE RISING SUN.

FAI AL-DUHA IS A STARTUP BOUTIQUE COFFEE CHAIN THAT WAS LOOKING TO OPEN SEVERAL NEW STORE LOCATIONS THROUGHOUT THE CAPITAL CITY OF QATAR, DOHA. THE DESIGN DRAWS INFLUENCE FROM ITS MIDDLE EASTERN SURROUNDINGS, WITH THE LOGO BEING SYMBOLIC OF THE RISING SUN, AND THE NAME “FAI AL-DUHA”, AN ARABIC PHRASE THAT IS USED TO DESCRIBE A UNIQUE TIME OF THE MORNING.

THIS IDENTITY EVOKES A STYLISH, CONTEMPORARY FEEL, UNITING MODERN ARABIC CULTURE WITH ITS HISTORICAL ROOTS. A COLORLESS APPROACH IS USED TO PORTRAY THE CONTRAST BETWEEN SUNLIGHT AND SHADOW, INSPIRED FROM THE RANGE OF MORNING SHADOWS THAT ARE CAST ON PEOPLE AS THEY DRINK THEIR MORNING COFFEE.

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fai-al duha // grow
STEFANIE LUPPA // MOHAMMED DOUDIN // ELI ABEJO // ANOOP ALI